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I've been fond of the idea of Storyselling for awhile now. Industry people love to go on about the importance of "story", because it makes them sound sensitive and artistic. That Q&A auto-response makes screenwriters put all their emphasis on it, despite the fact that no one is too specific about what "story" is, or that what reaches screens tends to have almost nothing to do with "story" and everything to do with selling. Whether I'm reading for new writers or the tops of the industry, I find myself primarily noting that a script has too much story or too much selling, and my job tends to be telling people how to find a better balance between the two. Storyselling obviously isn't a new idea, just a new word.
I really do believe both story and selling are important - I'm not just shining on my employers. I hate reading, or seeing, movies where every line was chosen for its dollar value, which makes most modern films feel like expensive slop buckets, though that can be fun, as long they don't actually make money or garner prestige. But I also hate reading or watching movies that play like diary entries, when I feel like the artist believes the audience should be there for him more than he is there for the audience.
That said, my personal favorite movies tend to be mixed bags, and I've often said that two-and-a-half star movies are the best ones, knowing full-well I'm hyperbolizing. Two-and-a-half star movies tend to be the ones that critics don't know what to do with - they are either a cheap concept executed impressively well, or a prestigious concept or filmmaker executing with too much edge or cheese, because the mismatch makes me think. In the absence of complete originality on every level, which almost never happens, I'll take a movie that's hard to label, but has some good elements. Those tend to be my favorite scripts to read too, even if I can't fully recommend them, because there is a lot more to analyze than with a script that is entirely good or bad.
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